It might be expected that a joint announcement in the depths of August from the ‘UK's independent body set up to uphold information rights’ and the UK Government authority ‘set up to make markets work well for consumers, businesses and the economy’ might fly under the radar. And so it was with the recent announcement from the Information Commissioner's Office (ICO) and the Competition and Markets Authority (CMA) on the “Harmful design in digital markets: How Online Choice Architecture practices