The Sephora enforcement action has the digital media industry in a bind. Many companies have been waiting for a range of implementation questions to be resolved through the CPRA rulemaking process before adopting GPC, but the California AG is already dropping the hammer. Some companies have already signaled that they will adopt GPC in the aftermath of the action, but even these companies are working through questions about how, exactly, they will proceed. Only for California IPs? Regardless o